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I recently read a great book of the Harvard Professor of Psychology Daniel Gilbert “Stumbling on Happiness”.

According to The Wall Street Journal, Daniel Gilbert is “a leader in the study of affective forecasting,” or how people predict their emotional reactions to future events. He is the author of the 2006 national bestseller, Stumbling on Happiness, which has been published in 21 countries and has received rave reviews.

Daniel’s groundbreaking research on how people make judgments, choices and decisions lies at the intersection of cognitive psychology and behavioral economics. His work on how people try – and fail – to predict their own satisfactions has had dramatic implications for strategy, sales and marketing, and for understanding customers.

Because we are the only animals that can peer deeply into our futures, we can learn from mistakes before we make them. We can travel
through time, preview a variety of futures and choose the one we think will bring us the most pleasure or the least pain. Sometimes.
Unfortunately, research shows that we are not very good at this. We rarely end up as happy—or unhappy— as we expected to
be. A host of factors skew our view of the future and cause us to mispredict how much we’ll like it when we get
there. Stumbling on Happiness is a map of how these emotional blind spots work. Stumbling on Happiness is not a self-help manual,
but a deep and delightful explanation of what psychologists, neuroscientists and behavioral economists have discovered about why people are so poor at predicting the sources of their own satisfaction.

- Psychology Today: “A lucid, charmingly written argument for why our expectations don’t pan
out.”

- Booklist: “A sly, irresistible romp down, or through, memory lane – past, present, and future. It is not only wildly entertaining but also hilarious. If David Sedaris were a psychologist, he very well might write like this

- Washington Post: “Gilbert is a professor by trade, but he’s every bit as funny as Larry David.”

- Time Magazine: “A fascinating new book that explores our sometimes misguided attempts to find happiness.”

-  Montreal Gazette: “One of the most illuminating books I’ve ever read.”

-  New York Times: “Underneath the goofball brilliance, Gilbert has a serious argument to make.”

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